No he podido más que enternecerme al leer esta noticia de hace 15 años. El New York Times anunciaba -ahora le veo ese aire naíf- la creación de su página web:
The New York Times Introduces a Web Site
The New York Times begins publishing daily on the World Wide Web today, offering readers around the world immediate [se acuerdan de las conexiones del ¿96? yo sólo de las del 99…] access to most of the daily newspaper’s contents.
The New York Times on the Web, as the electronic publication is known, contains most of the news and feature articles from the current day’s printed newspaper, classified advertising [¡ay, ay! si llegan a saber que aquí empezaba el principio del fin…], reporting that does not appear in the newspaper [pues tampoco es que sea mucho hoy en el resto de diarios…], and interactive features including the newspaper’s crossword puzzle [¡uau!].
The electronic newspaper (address: http:/www.nytimes.com [eso, eso, da la dirección, que nadie se pierda] ) is part of a strategy to extend the readership of The Times and to create opportunities for the company in the electronic media industry [15 años después han decido que se acaba la barra libre, aunque ya lo intentaron antes sin mucho éxito], said Martin Nisenholtz, president of The New York Times Electronic Media Company.
The company, formed in 1995 to develop products for the rapidly growing field of digital publishing, is a wholly owned subsidiary of The New York Times Company, and also produces the times service on America Online Inc.[quién te ha visto, quién te ve AOL…]
Mr. Nisenholtz reports to Russell T. Lewis, the president and general manager of The New York Times, and to Joseph Lelyveld, the newspaper’s executive editor.
The Web-based Times is the newest of dozens of papers [lo que más duele es pensar que fueron los primeros en entrar online…] available to a global audience on the Internet’s fastest-growing service, which lets computer users see [mirar pero no tocar entonces. Si llegan a saber lo de la Web2.0 igual ni entran…] electronic publications consisting of text, pictures and, in some cases,[“some” cases, ojo] video and sound.
A selection of the day’s news, discussion forums and other material from The Times has been available through the @times [algún visionario supo que esto sería una cuenta de Twitter, seguro] service since the spring of 1994 on America Online.
The Web site’s global audience means a larger potential readership than that of @times, which is limited to America Online’s subscribers, currently more than four million [ahora, más de 20 millones si no me equivoco…]. The new site also offers new products and services.
“Our site is designed to take full advantage of the evolving capabilities offered by the Internet,[repito, año 1996]” said Arthur Sulzberger Jr., publisher of The Times. “We see our role on the Web as being similar to our traditional print role — to act as a thoughtful, unbiased filter and to provide our customers with information they need and can trust [pues eso se puede ir firmando 15 años después, ¿no creen?]”.
The Web site will also offer access to much of what the newspaper has published the previous week and access to feature articles from as far back as 1980.
Mr. Nisenholtz said that initially, at least, no subscription or access fee would be charged for readers in the United States and that the electronic paper would generate revenue from advertising. Readers who connect to the electronic paper from outside the country will be offered a 30-day trial without charge, but will eventually face a subscription fee [15 años después las fórmulas parecen no haber cambiado demasiado, ¿no?].
Advertisers that have already announced participation on the Web site include Toyota Motor Corporate Services, Chemical Bank and the Northeast real estate concern Douglas Elliman.
Subscribers will have limited access to archives of Times articles and features dating to 1980, and will be able to copy articles to their own computers for $1.95 each [me parto, me parto…], Mr. Nisenholtz said.
The new service will also offer, for a fee, a customized clipping service that delivers to a subscriber’s electronic mailbox [creo que se refieren al email…] articles gleaned from each day’s editions of the newspaper, based on key words the subscriber selects.
With its entry on the Web, The Times is hoping [espera, espera…] to become a primary information provider in the computer age and to cut costs for newsprint, delivery and labor. Companies that have established Web-based information sites include television networks, computer companies, on-line information services, magazines and even individuals [¡even!] creating electronic newspapers of their own.
“The New York Times name [¿ves? en eso, no se equivocaron] will get people to look at the product once or maybe twice, and the fact that The New York Times has the kind of reach and credibility it does may persuade people to look three or four times [las que haga falta, darling],” said John F. Kelsey 3d, president of the Kelsey Group, a consultancy running a conference on interactive newspapers next month.
“The market is booming for newspapers [y por otros miles de negocios online…] on the World Wide Web,” Mr. Kelsey said.
Con todo el respeto me he copiado todo un artículo del New York Times y no he pagado los 1,95 dólares que decía Mr. Nisenholtz.
Por otros 15 años de la Dama gris. Que los veamos, pagando o sin pagar, pero yo, por David Carr, MA-TO.